Zaventra

S/00 · Case Study

Local Services

LSA + Emergency-Intent SEO Grew Booked Jobs 94% for Plumbing Company

4 months · Local SEO + Google LSA + Call Tracking + CRO

A regional 24/7 plumbing company still leaned on print listings and an outdated Google Business Profile pinned to the old office. Emergency callers went to competitors because the site buried the phone number, Local Service Ads were unclaimed, and there was no way to tell an emergency lead from a scheduled inquiry.

**+94%** booked emergency jobs

S/01 · Goals & Approach

What we set out to do and how we delivered it.

Goals

  • Own the map pack for emergency plumbing queries in every service catchment
  • Convert emergency intent into a live call in under one minute from the search click
  • Cut cost-per-booked-job on paid media without shrinking volume

Approach

  • Rebuilt the site around emergency intent — sticky click-to-call above the fold, service-specific pages (burst pipe, sewer backup, water heater failure), and structured pricing bands
  • Claimed Local Service Ads with verified Google Guarantee across every service area and re-pinned the Google Business Profile network to the correct addresses
  • Deployed dynamic call tracking through CallRail wired to a lead-scoring workflow that flagged emergency vs. scheduled calls in real time
  • Cleaned NAP consistency across 47 directories and deployed Plumber and LocalBusiness schema at the location level

S/02 · Results

Measured outcomes.

Results

  • +94% booked emergency jobs (measured from ticketed work, not raw calls)
  • Cost-per-booked-job down 38% on paid media
  • Average speed-to-answer on emergency calls improved from 4:20 to 0:38
  • 17 priority queries reached top-3 map pack visibility across catchments

S/03 · Next Step

Want similar growth outcomes?

Tell us about your goals and current performance. We respond with a focused diagnostic and the highest-impact next moves.

  • Diagnostic snapshot tailored to your site
  • Prioritized roadmap tied to revenue impact
  • Clear scope, timeline, and ownership model
Book strategy call See more proof
Reply within 1–2 business days NDA-friendly No sales pressure