Goals
- Smooth demand across the calendar with seasonal campaign hooks
- Convert one-time customers into recurring quarterly and annual plans
- Open a repeatable acquisition track for commercial and HOA contracts
S/00 · Case Study
Local Services
Seasonal Campaign System Grew Recurring Revenue 156% for Pest Control
8 months · Local SEO + Seasonal Paid Media + Marketing Automation + Web
A multi-city pest control provider lived on a boom-bust cycle every year. Termite panic drove leads for eight weeks in spring, then the pipeline collapsed. Quarterly service was pitched only on-site, one-time customers rarely came back, and the commercial and HOA opportunity was unclaimed.
**+156%** recurring monthly revenue
S/01 · Goals & Approach
What we set out to do and how we delivered it.
Approach
- Built a 12-month seasonal calendar with campaign hooks per pest cycle — termite swarms, mosquito season, rodent overwintering, ant emergence
- Restructured pricing pages so quarterly and annual plans are the default option and one-time service the fallback, not the reverse
- Deployed a marketing-automation sequence that converts one-time customers to recurring plans inside the first 14 days after service
- Launched a dedicated commercial and HOA page track with procurement documentation,
LocalBusinessschema, and its own LSA campaigns
S/02 · Results
Measured outcomes.
Results
- +156% recurring monthly revenue in 8 months
- Off-season lead volume up 83% (Nov–Jan window vs. prior year)
- 41% of one-time customers converted to quarterly plans, up from 9% baseline
- 9 multi-location HOA contracts won through the new commercial track
S/03 · Next Step
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