Zaventra

S/00 · Case Study

Healthcare

Rebuilt Booking Funnel for Physio Chain, Grew New Patients 118%

6 months · Local & Geo SEO + Web (Booking) + Digital Marketing

An 8-location physiotherapy chain ranked well on brand terms but was invisible for the treatments driving margin — sports injury, post-op rehab, pelvic health. Booking still required a phone call during business hours, and lapsed chronic-care patients were followed up ad hoc, if at all.

**+118%** new patient bookings from local organic

S/01 · Goals & Approach

What we set out to do and how we delivered it.

Goals

  • Grow new patient bookings from local organic across every clinic
  • Convert after-hours interest into confirmed appointments without front-desk involvement
  • Reactivate lapsed chronic-care patients through structured recall

Approach

  • Rebuilt every location page around condition and treatment intent — sports injury, post-op rehab, pelvic health — with clinician bios, insurance clarity, and a per-clinic proof block
  • Integrated Jane online booking with sticky book-now CTAs and HIPAA-safe call tracking wired into a compliant GA4 setup
  • Engineered compliant Google Ads and Local Service Ads per catchment, optimizing solely against cost-per-new-patient rather than clicks or CTR
  • Deployed SMS recall and hygiene reminders through the PMS for lapsed chronic-care patients across all 8 clinics

S/02 · Results

Measured outcomes.

Results

  • +118% new patient bookings from local organic
  • +64% self-scheduled online bookings (no front-desk time required)
  • Cost-per-new-patient down 43% on paid media
  • $340K additional annualized revenue attributed to recall reactivation

Client Perspective

“Our schedule filled while the front desk got quieter.”

S/03 · Next Step

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