Zaventra

D/00 · Programmatic Display and Video

Performance / Display

Programmatic that earns its place in the media plan, not just the deck

We plan and activate display, online video, and CTV through DV360, The Trade Desk, and StackAdapt with a clear thesis on reach, frequency, and incrementality. Every line item ladders to a business outcome, not a vendor pitch.

Book a free strategy call→ All digital disciplines
DV360 and TTD pods CTV and online video Brand safety controls Incrementality studies

D/01 · Overview

Programmatic with a senior trading desk mindset

Programmatic is where bad media plans hide. Inventory quality drifts, frequency runs unchecked, viewability looks fine on paper, and attribution claims credit that lower-funnel channels actually earned. Our trading pod treats every line item as a hypothesis with named inventory, audience, and creative levers.

A media planner, a trader, and a measurement lead run each engagement. They own deal curation, audience strategy, creative trafficking, brand safety, and reporting, then defend results against incrementality tests and your warehouse data rather than vendor dashboards alone.

D/02 · Scope

What's included in every programmatic engagement

Strategy, activation, and measurement run by a senior trading pod with no hidden tech fees or mystery margin.

  • Scope 01

    Media plan and thesis

    Each campaign starts with a written thesis covering audience, inventory, frequency, and the business outcome we expect, so trade-offs are visible to your team and finance partners.

  • Scope 02

    Deal and inventory curation

    We curate PMP and programmatic guaranteed deals across premium publishers and CTV partners, with deny lists, category controls, and supply path optimisation tuned per campaign.

  • Scope 03

    Audience and data strategy

    First-party audiences, contextual segments, and partner data are layered intentionally, with clear documentation of which segments are tested, scaled, or retired each cycle.

  • Scope 04

    Creative trafficking and QA

    Display, video, and CTV creative is trafficked, QA-tested across formats and devices, and reviewed for accessibility, brand consistency, and platform spec compliance before launch.

  • Scope 05

    Brand safety and viewability

    IAS, DV, or MOAT controls are configured against your risk tolerance, with weekly reviews of viewability, IVT, and brand suitability across every platform and deal.

  • Scope 06

    Incrementality and reporting

    Lift studies, geo holdouts, and warehouse-level reporting confirm which line items actually moved the business and which were absorbing credit from organic and lower-funnel channels.

D/03 · Platforms & Tooling

DSPs and tooling we trade on

Hands-on-keyboard experience across the major DSPs, verification vendors, and CTV partners that matter for modern programmatic.

  • DV360
  • The Trade Desk
  • StackAdapt
  • Amazon DSP
  • Quantcast
  • Adobe Advertising

D/04 · Delivery

How a programmatic engagement runs

A four-phase rhythm that takes the program from plan to a defensible, governed steady state.

01

Plan and thesis

We agree on objectives, audience, geography, and budget, then write the media thesis and measurement plan that every line item will be judged against.

02

Setup and activation

Deals are curated, audiences and creative are trafficked, brand safety and viewability controls are configured, and a launch checklist is signed off before any spend goes live.

03

Optimisation and testing

We optimise on quality and incrementality signals, not just CPA, and run structured tests on creative, deal mix, and frequency capping against the original media thesis.

04

Review and governance

Monthly business reviews compare results against the thesis, summarise lift study outcomes, and reset planning assumptions so the next cycle is sharper, not just bigger.

D/05 · Best Fit

Where programmatic earns its place

Programmatic works best for organisations that can support real reach and have an honest interest in measurement.

  • Enterprise and considered B2B

    Enterprise brands and considered B2B with multi-stakeholder buying journeys where reach, frequency, and account-based targeting need to be planned, not bolted onto retargeting.

  • Consumer and retail

    Retail and consumer brands using display, online video, and CTV to support seasonal moments, new product launches, and store-level lift in defined regions.

  • Public sector and regulated

    Healthcare, financial services, and public sector advertisers that require strong brand safety, transparent supply paths, and clear documentation for compliance review.

D/06 · FAQ

Programmatic Display and Video - common questions.

Practical answers to the questions buyers ask before they engage on programmatic display and video.

FAQ 01

How transparent is your programmatic pricing?

Fully transparent. You see media cost, data cost, and our trading fee as separate line items. We do not run an undisclosed margin model, and you keep ownership of your seats, deals, and historical data so the program can move with you if you ever change partners.

FAQ 02

How do you handle brand safety and made-for-advertising sites?

Each engagement runs with verification controls from IAS, DV, or MOAT, supply path optimisation, and curated deny lists that explicitly exclude made-for-advertising domains, low-quality apps, and unsuitable categories. We review brand safety and IVT weekly and report on it as a first-class metric.

FAQ 03

Do you measure programmatic on more than last-click?

Yes. Last-click is treated as one signal among several. We rely on incrementality studies, geo holdouts, brand lift studies on video and CTV, and warehouse-level reporting to confirm which line items actually moved the business, so programmatic is not unfairly credited or unfairly dismissed.

FAQ 04

Can you activate on our existing DSP seats?

Usually yes. We can trade on your existing DV360, The Trade Desk, or StackAdapt seats, or set up new ones if needed. Either way, your team retains ownership of the seats, contracts, and data so the program is portable and not locked into our agency.

D/07 · Related

Other digital disciplines that pair well.

Most engagements combine two or three disciplines so the funnel is wired together end to end.

D/08 · Next step

Programmatic Display and Video

Ready to run programmatic as a planned, measurable channel?

Share your current programmatic footprint, business objectives, and measurement setup. We will respond with a focused diagnostic, the planning and trading changes we would make first, and a clear view of what a senior-run program would look like.

Book a free strategy call See all digital disciplines
Reply within 1–2 business days NDA-friendly No sales pressure