Goals
- Restore crawl budget to revenue-generating pages
- Sharpen category intent for high-value transactional queries
- Grow non-brand organic revenue without adding SKU inventory
S/00 · Case Study
E-commerce
Rebuilt Category Architecture, Recovered 73% Organic Revenue
5 months · Technical SEO + Content & Semantic SEO
The catalog expanded faster than the architecture could absorb. Faceted URLs polluted the index, category intent signals blurred, and priority money pages stalled despite steady content investment.
**+73%** organic revenue on category pages
S/01 · Goals & Approach
What we set out to do and how we delivered it.
Approach
- Audited crawl paths and removed 40k+ faceted crawl-trap URLs through a targeted
noindexand canonical policy - Rebuilt category templates around commercial intent, semantic depth, and above-the-fold scannability
- Engineered editorial-to-commercial internal linking so content assets reinforced transactional pages
- Ran continuous SERP visibility and page-level CRO tests against the top 40 revenue categories
S/02 · Results
Measured outcomes.
Results
- +73% organic revenue on category pages
- +54% growth in non-brand clicks
- 37 priority commercial terms moved into top 3 positions
- 42% reduction in crawl waste across non-indexable URL patterns
S/03 · Next Step
Want similar growth outcomes?
Tell us about your goals and current performance. We respond with a focused diagnostic and the highest-impact next moves.
- Diagnostic snapshot tailored to your site
- Prioritized roadmap tied to revenue impact
- Clear scope, timeline, and ownership model
Reply within 1–2 business days NDA-friendly No sales pressure