Audit
Per-template Lighthouse, WebPageTest and CrUX/RUM analysis to identify real bottlenecks and impact.
W/00 · Performance & Core Web Vitals Optimization
Diagnose, fix and monitor LCP, INP and CLS at the page-template level — backed by Lighthouse, WebPageTest and real-user monitoring, not synthetic scores in isolation.
W/01 · Overview
Performance is not a homepage score. It is a per-template, per-device, per-geography distribution that shows up in rankings, conversion rate and bounce — measured against real users, not lab tests.
We diagnose the actual bottlenecks (render-blocking resources, oversized images, layout shift, hydration cost, third-party scripts), fix them with measurable budgets and set up monitoring so regressions get caught before they ship.
W/02 · Scope
Audit, fixes, infrastructure and ongoing monitoring.
Scope 01
Lighthouse, WebPageTest, CrUX and RUM data combined to identify per-template bottlenecks and prioritize by traffic and revenue impact.
Scope 02
Image strategy, font loading, render-blocking resource removal, layout-shift fixes and interaction-cost reduction — measured and verified.
Scope 03
Code splitting, tree shaking, lazy loading, hydration strategy and third-party script audit to cut payload and execution time.
Scope 04
CDN configuration (Vercel, Cloudflare, Fastly), edge functions, ISR strategy and cache headers for global low TTFB.
Scope 05
Modern formats (AVIF, WebP), responsive srcsets, priority hints and a build-time or on-demand optimization pipeline.
Scope 06
Real-user monitoring, Lighthouse CI per PR and budget alerts so regressions are caught in development, not production.
W/03 · Platforms & Tooling
Best-in-class measurement and delivery.
W/04 · Delivery
Measure, prioritize, fix, monitor.
Per-template Lighthouse, WebPageTest and CrUX/RUM analysis to identify real bottlenecks and impact.
Prioritized fix list scored by traffic, revenue impact and effort. Performance budget agreed.
Code, image, font, third-party and infrastructure fixes shipped per template with before/after measurement.
Real-user monitoring, CI gates and alerting so future regressions are caught at PR time, not in production.
W/05 · Best Fit
Sites where speed directly impacts rankings, revenue or retention.
Ecommerce
PDP and PLP performance work that lifts conversion and protects organic rankings.
Publishers & Media
High-traffic editorial sites where ad revenue, bounce and Core Web Vitals are tightly linked.
SaaS & Marketing Sites
Marketing surfaces where Core Web Vitals affect both SEO and demo-to-signup conversion.
W/06 · FAQ
Practical answers to the questions buyers ask before they engage on performance & core web vitals optimization.
FAQ 01
Lighthouse is a synthetic lab test on a single device. Real users have different networks, devices, geographies and third-party script behavior. We measure against CrUX and your own real-user monitoring to see what actually ships in production.
FAQ 02
On sites that have not been optimized recently, LCP improvements of 30–60% and INP improvements of 40–70% are typical. Sites already well-optimized see smaller but still meaningful gains, especially on long-tail device and geography buckets.
FAQ 03
Yes. Most performance engagements are advisory plus hands-on — we diagnose, prototype fixes and pair with your team to roll them out across the codebase.
FAQ 04
Yes. Ongoing retainers cover monitoring, regression response, new-feature performance review and quarterly deeper audits as the site evolves.
W/07 · Related
Most engagements combine design, development and ongoing optimization into one connected program.
UX & Visual Design
Brand-led website design, information architecture and design systems for marketing sites, product UIs and conversion-critical surfaces.
Explore serviceMarketing Sites
Editor-friendly marketing sites on Webflow, Sanity, Storyblok, Contentful or WordPress — fast, SEO-ready and easy to update.
Explore serviceModern Web Architecture
Static-first marketing sites and edge-deployed apps on Astro, Next.js, Nuxt and Remix — minimal JavaScript, instant performance.
Explore serviceW/08 · Next step
Performance & Core Web Vitals Optimization
Share your site URL and current performance data if you have it. We respond with a free Lighthouse and CrUX snapshot and a scoped optimization proposal within two business days.