Rebuilt SaaS Content Architecture, Grew Qualified Pipeline 148%

6 months · SEO Strategy + Technical + Content

The company had strong product-market fit, yet non-brand visibility stayed flat. Content shipped on a topic-of-the-week cadence disconnected from commercial intent, while legacy URLs cannibalized the highest-value use-case terms.

**+148%** organic sessions in 6 months

S/01 · Goals & Approach

What we set out to do and how we delivered it.

Goals

Grow qualified non-brand traffic on high-intent use-case terms
Eliminate keyword cannibalization across commercial pages
Raise organic trial starts from intent-matched landing journeys

Approach

Restructured information architecture around commercial intent clusters mapped to buyer stages
Resolved 90+ indexation conflicts and consolidated overlapping legacy content
Engineered semantic support pages linked through purposeful pillar-and-cluster hubs
Instrumented topic-level attribution so every published asset tied back to trials and pipeline

S/02 · Results

Measured outcomes.

Results

+148% organic sessions
+92% growth in top-10 keyword footprint
+61% increase in organic trial starts
$1.4M attributed pipeline sourced from organic in Q4

Client Perspective

“The biggest shift was clarity. We stopped publishing randomly and started compounding.”

S/03 · Next Step

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