Zaventra

W/00 · Website Redesign & Migration

Replatforming

Redesign and migrate without losing SEO equity.

Full brand and UX redesigns, platform migrations and replatforms — with URL mapping, redirect strategy and pre-launch SEO QA that protects the rankings and traffic you already have.

Book a free strategy call→ All web services
SEO-safe redesigns Platform migrations Redirect strategy Zero-downtime launch

W/01 · Overview

What website redesign and migration actually covers.

Redesigns and migrations are the highest-risk projects in marketing. Done well, they unlock years of compounding growth. Done badly, they erase years of SEO equity in a single launch weekend.

We approach every redesign as a strategy, design, engineering and SEO project simultaneously. URL mapping starts in week one. Redirect strategy is reviewed before any design work locks. Performance and Core Web Vitals are budgeted upfront, not patched post-launch.

W/02 · Scope

What is included in a redesign or migration.

Strategy, design, build, SEO protection and launch ops.

  • Scope 01

    Discovery and audit

    Brand, content, UX, technical and SEO audit of the current site to identify what to preserve, evolve or remove.

  • Scope 02

    URL and content mapping

    Every URL and content asset mapped to its destination — kept, redirected, retired or consolidated — before design starts.

  • Scope 03

    Redesign and IA

    New information architecture, design system and UI aligned to current brand, audiences and conversion priorities.

  • Scope 04

    Build and migration

    Implementation on the chosen platform (Astro, Next.js, Webflow, Shopify, WordPress) with content migration scripts and QA.

  • Scope 05

    SEO protection

    301 redirect map, schema preservation, metadata transfer, sitemap regeneration and pre-launch crawl QA to protect rankings.

  • Scope 06

    Launch and monitoring

    Zero-downtime launch playbook, post-launch SEO monitoring, performance audits and rapid response on indexing or ranking dips.

W/03 · Platforms & Tooling

Platforms we redesign and migrate to.

From monolithic CMS to headless and back.

  • Astro
  • Next.js
  • Webflow
  • Sanity
  • Storyblok
  • Shopify
  • WordPress
  • Contentful

W/04 · Delivery

How we deliver redesigns and migrations.

SEO and content mapping before design, design before build, QA before launch.

01

Audit and inventory

Full crawl, content inventory, ranking analysis and stakeholder interviews to define scope and risks.

02

Mapping and strategy

URL map, redirect strategy, content decisions and platform recommendation documented and signed off.

03

Design and build

New IA, design system, page templates and platform implementation with SEO patterns baked in.

04

Launch and monitor

Pre-launch SEO QA, zero-downtime cutover and post-launch monitoring for 60–90 days.

W/05 · Best Fit

Who redesigns and migrations are for.

Brands rebranding, replatforming or modernizing a legacy site.

  • Rebrand & Reposition

    New brand identity, new positioning, new audience — site needs to match without losing search visibility.

  • Platform Migrations

    WordPress to Webflow, Magento to Shopify, monolithic to headless — without ranking loss.

  • Legacy Modernization

    Sites built years ago on outdated stacks that are slow, hard to update or losing organic traffic.

W/06 · FAQ

Website Redesign & Migration — common questions.

Practical answers to the questions buyers ask before they engage on website redesign & migration.

FAQ 01

How do you avoid losing SEO rankings during a migration?

URL mapping starts in week one and drives the rest of the project. Every URL gets a 301 redirect, schema and metadata are preserved or improved, internal linking is rebuilt, and we run a full crawl QA before launch. Recovery is typically within a normal indexing cycle.

FAQ 02

Can you migrate from any platform?

Yes — WordPress, Wix, Squarespace, HubSpot CMS, Webflow, Magento, Shopify, Drupal, custom CMS and legacy systems are all standard. Content extraction is part of the engagement.

FAQ 03

How long does a typical redesign take?

Marketing sites range from 10–16 weeks end to end. Large content libraries, ecommerce and multi-region projects can run 16–28 weeks. We share a phased plan with milestones at kickoff.

FAQ 04

What about traffic dips after launch?

Some volatility is normal as Google reindexes. We monitor rankings, indexation and Core Web Vitals daily for 60–90 days post-launch and respond rapidly to any signal of regression.

W/07 · Related

Other web services that pair well.

Most engagements combine design, development and ongoing optimization into one connected program.

W/08 · Next step

Website Redesign & Migration

Redesign without losing what you have built.

Share your current site, target platform and reasons for the rebuild. We respond with a migration risk assessment and scoped proposal within two business days.

Book a free strategy call See all web services
Reply within 1–2 business days NDA-friendly No sales pressure